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Marketing and Sales

KarstenOne of Black Gold’s highest values is its ability to provide excellence and creativity in marketing and sales. Our approach to these two vital elements of success is a paradigm shift from the traditional model of sales as merely exposing your ideas or products and then ‘overcoming objections’ that the prospective buyer might mention.

1. Reputation: our referrals are generated almost exclusively from former partners, business and industry leaders who have first-hand knowledge of Kevin’s reputation for honesty, creativity and integrity.

2. Creativity: Kevin is highly skilled in the art of negotiation and problem-solving, , which requires, at the core, the ability to see ALL perspectives of an opportunity, problem or challenge.

3. Competence: Black Gold is known for their thoroughness, resourcefulness and for ‘getting the job done’, including the following examples:

a. Successfully enlisting the assistance of two Oklahoma U.S. Senators regarding a Senate bill to change Land Grant rules to accomodate a golf course rather than agricultural research. Then raising donor money through creative tax leveraged donation programs to fund the new OSU golf course in challenging economic times. www.karstencreek.com

b. Selling lender CEO’s and federal regulators on our solution for the exclusive disposition of $110 MM in troubled assets and why that was the best solution for them. FSLIC Workouts.Sourcing over $100 MM in equity investment for over 20 projects and companies.

Lonestar Poolsc. Designing marketing and sales plans, contracts, and materials that allowed www.lonestarfiberglasspools.com to sell over 200 swimming pools in one season, an increase of over 50% over previous years. Black Gold  also assisted them in sourcing other new fiberglass products to manufacture from three other industries. www.lonestarfiberglasspools.com

d. Forging joint venture relationships with CEO’s of twelve (12) gas and Excelelectric utilities around the country to sell our demand side management technology solutions as a solution for compliance with federal energy conservation regulations. www.excel-energy.com

e. Negotiating and closing,  in many instances as principals,  over 40 large initiatives to buy, sell, or merge companies and/or major projects.


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Marketing and Sales

Turnaround And Workouts